Johnson & Johnson Vision Care is a part of Johnson & Johnson Consumer in Australia. The company is the world leader in disposable contact lenses. The company has full time sales representatives across Australia and New Zealand who work across a broad product range in the contact lens market.
With the concept of creating an engaging and ultimately interactive electronic sales tool, Gruden built an innovative ESales Aid, utilising Adobe Flash, to coincide with the product launch of Acuvue Oasys for Astigmatism.
Taking into account the strong branding guidelines of Johnson & Johnson Vision Care, Gruden developed an electronic sales tool which creatively represented the rotational stability of Toric Soft Contact Lenses synonymous with Acuvue Oasys whilst remaining true to the Johnson & Johnson brand. Additionally, this application allows for the ability to upscale in order to incorporate other products in the Johnson & Johnson Vision Care range as they go to market.
This ESales Aid was an innovative and interactive project for both Gruden and the Johnson & Johnson Vision Care Australia team.
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