The Bottled Water Alliance is a campaign that works to reduce single-use bottled water usage and its environmental and financial costs.
The Bottled Water Alliance campaign is managed by Do Something! - a not-for-profit organisation that aims to combine the resources of the business community with the goodwill of the general public.
This campaign's key message is that bottled water is an environmental menace and, when you consider all the facts, a sheer waste of money - the cost for one litre of bottled water is up to 2,500 times the price of tap water!
Gruden designed and developed the Bottled Water Alliance website.
Working within a strict budget, Gruden used the Sitecore CMS's flexible features to develop a technical framework that allowed the creative team to deliver a visually engaging campaign site.
Sitecore provides multi-site support allowing organisations to manage an array of websites while seeking a single management platform for content.
This framework has allowed Gruden to build a series of campaign websites for DoSomething that all sit on the same platform, making it easy for these websites to be kept up to date.
"Gruden worked with us collaboratively to create a visual engaging online presence that has been successfully applied to a number of our environmental awareness campaigns." Jon Dee, Founder and Chairman of Do Something!
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