Gruden has just developed and launched a new look for the Disney Channel Australia website.
The new design allows the website to make much greater use of video content, gives users easier access to compelling games and gives Disney Channel Australia a fresh new look which is consistent with Disney Channel's online presence around the world.
Gruden was chosen to do this work due to the agency's deep understanding of Disney Channel's brand requirements and our integrated approach to the creative and technical development processes.
Gruden integrated the new design with Disney's in-house Java-based content management system. The template-based system that Gruden developed allows easy updating of content and automatically generates search engine optimised versions of all Flash content.
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