Gruden has designed and developed the new site for The Newspaper Works, a new information-based website for media and creative agencies to use when researching newspaper advertising.
The site has been more than 15 months in development and the process has been aided by two panels established by The Newspaper Works, a media planning advisory panel and a media implementation advisory panel held, comprising media strategic planners and traders, to determine their needs and ideas for the site.
The Newspaper Works was formed by the five major publishers to represent the national, metropolitan and regional newspapers in Australia, with the aim of increasing newspapers share of national advertising spend.
In 2007, they initiated a study amongst more than 100 key media professionals to identify how the newspaper industry could help the media planning and buying process.
"The key finding from our research was that the newspaper industry is fragmented and complicated, so we adopted a consultative approach with media planners and traders to make sure our new website addressed those frustrations," The Newspaper Works CEO Tony Hale said.
The site includes a newspaper locator, an online schedule generator and has also been designed to inspire and stimulate thinking through creative use of space.
The site was built on the open source FarCry content management system, but contains extensive custom technology to support this additional functionality.
The website provides an update of the latest in newspaper advertising from around Australia in the Breaking campaigns section; plus it features a research and insights section, market information charts, masthead logo downloads, fact sheets on key national, metropolitan and regional newspaper titles and case studies from around the world to prove newspapers effectiveness.
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